Our Brand Story:
For the Love
Hi! I’m Jen Kocher, and Tintackers began in 2014 when my love for craft beer turned into an obsession with beer label art. My husband Newell and I were already running the Omaha Beer Fest, and our home bar was covered in tin tackers from breweries we’d visited across America. There was just one problem: We wanted more, but found them surprisingly difficult to track down! We dreamed of a one-stop shop for licensed brewery tin tackers, and I decided to take matters into my own hands.
I began contacting breweries that already had tin tackers to see if I could purchase them wholesale for my new business. It was a new concept to every single one of them. Only a few said yes, but it was a start!
Before I knew it, I was getting SO MANY requests from breweries and other hard-working American businesses wanting to know if we could make custom signs for them, too! After a year of turning these inquiries down, Newell and I found a quality fabricator in the USA who could meet our high standards for beautiful custom embossed aluminum signs, and our little project started really taking off!
For Newell
Tragically, only a couple of months after starting the custom side of our business, Newell unexpectedly passed away. My grief was intense, and raising 2 young boys by myself while trying to run a new business seemed unimaginable. I had no intention of keeping TinTackers going.
But something made me persevere. I ended up throwing myself into the business and exploding it instead of letting it slip away.
Over a decade later, only a small percentage of my business is the e-commerce side, and the vast majority is making custom signs for thousands of companies in almost every conceivable industry. I have made signs for Disney, Red Bull, Anheuser-Busch, Molson Coors, Boston Beer, Black Rifle Coffee Company and so many others. It has been an awesome journey.
Welcome to my store, and thank you for shopping small.
Cheers, Jen Kocher
Founder of Tintackers, Lover of Craft Beer
For Our Community
